Project Overview

Parental EQ is a digital platform that helps parents build emotional intelligence and strengthen their relationships with their children through guided activities and coaching. This project was part of a UX design sprint where I worked independently to assess the user experience, identify usability challenges, and propose design improvements. The focus was on simplifying content delivery, increasing user engagement, and enhancing overall usability for time-poor parents seeking emotional support resources.

Through heuristic evaluation, user research, and competitor analysis, I discovered that while the platform offered valuable content, the user flow lacked clarity and emotional resonance, leading to low engagement and completion rates.

🎯 Goal

To design an intuitive, user-friendly platform that equips parents with tools for self-reflection, guided learning, and emotional intelligence development within their families.

⚡ Challenge

Many parents struggle to foster emotional intelligence due to limited access to practical resources that align with their busy lifestyles. ParentalEQ aims to bridge this gap with a clear, structured, and supportive digital experience.

✨ Outcome

The result is a refined, intuitive platform that empowers parents to engage with emotional intelligence concepts in a practical and interactive way. Through thoughtful design and user-focused iterations, the platform provides an engaging, effective learning experience that fosters stronger family connections and emotional well-being.